New visual identity and corporate website

Taha Group & Taha Healthcare · 2026

We presented Taha Group and its pharmaceutical company, Taha Healthcare, with a comprehensive proposal for their presence. The square-Kufic direction was adopted as the new visual identity, and we are now building a single website for the group and Taha Healthcare around it.

Client: Taha Group & Taha Healthcare
Date: 2026
Services: Brand & Design, Websites & Systems, Business Development
Status: In progress

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What we did

We made the company’s own name its mark, drawn in square Kufic on a single geometric grid. Arabic readers read it as a name; others remember it as a distinctive shape. In the Taha Healthcare mark, the space inside the letter ha becomes a plus sign.

Execution

A 43-page brand guide covering the mark’s construction, lockups, colours, typeface and supporting elements, its use on print, uniforms, delivery vans, shipping, warehouses and digital channels, a transition plan from the previous mark, and a logo animation with a sound signature.